Branded Content & Social Media
Microsoft/Group Nine Media
I produced 35 episodes of a branded content series for Microsoft that was initially published through Group Nine Media. The series was called "U.S. of Awesome," and it highlighted one unforgettable attraction in each of the 50 states.
Highlights from the Facebook release of the series.
- 42 million views total and counting.
- Averaged 1.68 million views per episode.
- More than a quarter of a million engagements.
- Nominated for a "Shorty" award.
I produced half a dozen evergreen branded content social media videos for this national brand that covered a variety of styles including but not limited to:
- Stop motion animation
- Overhead recipe videos
- Vox.com-style "explainer" videos
- Multi-brand collaborations
I produced a series of videos starring celebrity talent, Haylie Duff, which were created to introduce a new product line for the 100+ year old international brand.
I produced a range of videos that were to be the groundwork of this AOL subsidiary's video content.
I was specifically called on to make something as "boring" as finance look cool and interesting. Despite the challenge, my ideas worked, and I ended up making more than 50 episodes of a series called, "Outside on Wall Street."